July 24, 2026
[For Immediate Release]
Shooting Sports Life is the first channel built entirely around the shooting sports lifestyle — a free, 24/7 streaming network moving beyond hunting content to cover the full culture, arriving as viewers walk away from subscription fatigue toward free, ad-supported TV.
Robert, La. — July 22, 2026 — A new TV network featuring shooting sports hits TVs and streaming devices, targeting 100 million American gun owners and shooters.
Gun Talk Media, the multimedia company behind Gun Talk Radio, Guns & Gear, and a lineup of shooting-sports programming reaching hunters, competitors, and firearms enthusiasts nationwide, today announced the development and launch of Shooting Sports Life, a free, 24/7 Free Ad-Supported Streaming Television (FAST) channel built entirely around the shooting sports lifestyle.
Shooting Sports Life debuted at the 2026 NRA Annual Meeting and is streaming now — no subscription, login, or paywall required — on FreebieTV, FreeCast, Free Live Sports, KlowdTV, LocalNow, Orka TV, STIRR, StreaMix, Truth+, and TugoTV, with additional platform distribution planned in the months ahead.
“Shooting Sports Life isn’t just another outdoor channel. It’s an entire network solely focused on all aspects of the shooting sports — competition, training, craftsmanship, history, product coverage, and the personal stories of the people who live it. The lifestyle side of our industry is just as central to the channel as the range time itself, because that lifestyle is what actually fills our daily lives.”
Ryan GreshamCEO/President, Gun Talk MediaThe channel’s programming includes established Gun Talk franchises Guns & Gear, First Person Defender, Build Box, and GunVenture alongside new original programming and the return of classic shows, spanning hunting, marksmanship training, competitive shooting, gun rights, and gear and product coverage.
“Shooting Sports Life is the first FAST channel built from the ground up for our community — not a hunting show wedged into somebody else’s lineup, but an entire network that lives and breathes every part of the shooting sports, twenty-four hours a day, completely free.”
Ryan GreshamCEO/President, Gun Talk Media“It’s great to have one spot that isn’t blocked off from a paywall or subscription. I’ve grown from that way of life like many folks out there. This also opens the shooting sports to a whole new arena of viewer. It’s our job and privilege to invite them into our lifestyle.”
Kevin “KJ” JarnaginContent Director, Gun Talk MediaShooting Sports Life arrives as viewers move away from paid subscriptions and toward free, ad-supported television. FAST viewership in the U.S. is projected to reach 131.4 million users in 2026 — 54% of all connected-TV users — and total FAST viewing hit 1.8 billion hours in a single month in 2025, up 43% year over year. Industry research shows 62% of consumers now say they prefer free, ad-supported streaming over paid subscriptions, and 81% consider watching ads a fair trade-off for free content. At the same time, more than 40% of subscribers say they pay for too many services, and roughly a third plan to cancel at least one subscription this year, as households look for ways to keep watching what they love without the recurring bill.
“Viewers are tired of paying for five different services just to watch what they love, and our industry has never had a home base built for that shift. Shooting Sports Life gives sponsors a direct line to an audience that’s already primed to spend hours a day with us, for free, with no algorithm deciding whether they get to see this content. We’re actively building out our sponsorship roster and want to hear from brands who want in early.”
Ryan GreshamCEO/President, Gun Talk MediaShooting Sports Life is available now, at no cost, on the following platforms:
A current, up-to-date platform list is maintained at shootingsportslife.com.
With a dedicated, 24/7 audience of shooting sports enthusiasts and no subscription barrier between sponsors and viewers, Shooting Sports Life offers brands an early opportunity to reach the industry’s core audience as well as a new audience on streaming TV. Potential partners and advertisers are invited to contact:
Ryan Gresham, CEO/President, Gun Talk Media
Gun Talk Media is a multi-platform media company serving the shooting sports and firearms community through Gun Talk Radio, Gun Talk TV, and its family of digital and streaming properties, including the newly launched Shooting Sports Life FAST channel. Gun Talk Media is a Freefire Media, LLC company.
Media Contact: Ryan Gresham, CEO/President, Gun Talk Media — Ryan@guntalk.com
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